Generally, a copyright in any written work illustrates that the other has all the legal right of ownership. If two or more authors come together with the intent of combining their work into interdependent parts, then the work is considered joint and the authors termed as copyright owners of the work since the work is seen as whole piece. However, if a single person authors an entire book and another person contributes only a chapter to that book, then that is not considered joint work because the contributions are not inseparable. In UK, ownership of the copyright varies with situations under which the work in question was created. For instance, if an employee creates a work in the course of his or her employment, then the employer has the copyright of the work.
After watching the film, I realized that advertisements have huge impact on the emotions. Many of us pay little attention on the product being advertised, but watch the commercials and read billboards. I realized that a lot of effort goes into advertisements in order to emotionally win the audience. The video has influenced me and how I consume media, particularly how our senses get subsumed in the adverts. It is fascinating to learn how advertising agency succeed to kill the rationality of its clients to a level that the consumers seize to consciously think about their purchases.
Trade Unions may be defined as the groups of people who collate the interests of the employees against the Organization that may seek opportunities to exploit the interests of the employees and labourers. With the formation of the first trade unions in Britain, it was the skilled workers who organized themselves together as early as the 17th Century (Deakin and Morris, 2012). This led to the formation of the groups of employees who collated with the main purpose of representing the other employees in front of the employer to validate the terms and conditions of the employee contract. This has also seen a negative Impact from the government where in, once the trade unions assumed larger powers and freedom, the governments were left with no choice other than applying sanctions such that the scope of the Trade Unions was limited.
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