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American Spirit Chapter 1 Essay

American Spirit Chapter 1 Essay

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American Spirit is a brand of tobacco and cigarette products from the United States. The manufacturer is Santa Fe Natural Tobacco Company. Billy Drake, Eb Wicks, and Robert Marion founded it in 1982. Reynolds American acquired it in November 2001, and it is now its independent subsidiary. British American Tobacco owns 42% of the shares (Rudolf et at. 1989).

American Spirits maintains that it is still the same company. The products are 100% Addictive-Free. However, they include the Surgeon General tobacco warning. It is as per the federal regulation standards. They state that ''no additives'' does not guarantee a safer cigarette. It is part of the 2000 FTC ruling. The agreement was because of allegations about the advertisement. Research also shows significant levels of nitrates even in addictive-free output.

The manufacturer of American Spirits agreed with Jerry Brown, the California Attorney General, to be disclosing that its tobacco is ''no safer or healthier.'' Other officials from 32 states and also the District of Columbia signed the 2010 agreement. It admitted that American Spirits were not better than other products in the same category.

American Spirits include various cigarettes. The manufacturer color codes them to separate the nicotine and tar content. They use the same tobacco. However, they alter the releases using distinct filters and paper. There is also the ''Perique Blend Filter Cigarette,'' (Fischer et al. 1989).

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