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Jack in the Box Essay

Jack in the Box Essay

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Jack in the box is a fast-food restaurant in America. Robert O. Peterson founded it on February 21, 1951. Its headquarters is in San Diego, California. The chain has 2,200 locations, which serve the West Coast of the United States primarily. The food items include varieties of hamburger and cheeseburger sandwiches. There is also a selection of international foods like tacos and egg-rolls. Also, it operates the Qdoba Mexican Grill outlets.

Before Jack in the Box, Peterson had owned other successful restaurants, by the time he was opening the Topsy's Drive in 1941. It was at 6270 El Cajon Boulevard, San Diego. He started several more and renamed them Oscar's. They were a circus-like décor that featured the drawings of a starry-eyed clown, in the late 1940s (Wilma, 2004).

The Jack in the Box concept was not new. However, it offered the two-way intercom system innovation. It was the first chain to make the drive-through service the operation's focus. Therefore, the service was fast. As the staff served the first customer, the second and the third could make their orders. There were two clowns on the roof, a smaller one and the giant.

There was a sign that read ''Pull forward; Jack will speak to you.'' Architect Russell Forester conceived it as a modern food machine, and he designed it. It became popular because of the quick service. There was the redesigning and the rechristening of the other Oscar's locations to Jack in the Box restaurants (Mulcahy, 2011).

Testimonial.

Thank you for the ''Jack in the Box'' essay. It was clear that the writer was Native American. Kudos! Lewis, Colorado Mesa University.


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