After watching the film, I realized that advertisements have huge impact on the emotions. Many of us pay little attention on the product being advertised, but watch the commercials and read billboards. I realized that a lot of effort goes into advertisements in order to emotionally win the audience. The video has influenced me and how I consume media, particularly how our senses get subsumed in the adverts. It is fascinating to learn how advertising agency succeed to kill the rationality of its clients to a level that the consumers seize to consciously think about their purchases.

The kind of loyalty created by many adverts transcends reason and occurs within a short period of time. Douglas Atkin equates that loyalty to what happens among religious fanatics and cultists. The aim of advertising is now focusing not only on the product itself, but also on influencing how we see ourselves and our surrounding. 

It is amazing to learn that one can be emotional attached to a product just because of how the product was advertised. Thus, individuals are moved to believe that they truly in need of a specific product, and that life would be unpleasant without it. When you listen to the brand managers as they talk, one is easily carried away to believe that they (managers) are in the business of fulfilling the needs in the community. But, the reality is that they are not going to fulfill those needs either way. Their aim is to create loyalty beyond reason so as to maximize profits.